The lengths people are willing to go to own a pair of plumped cheeks and a line-free complexion are well-documented, but a new Japanese gadget could trump even the wackiest gizmo out there.

Named the Face Slimmer, it claims that to 'maintain the perfect visage, you don't need to go under the surgeon's knife'.

It goes on to explain that the device, costing £40 ($61), is a simple solution to the 'timeless problem of how to give sagging facial skin and muscles that need a much-needed daily lift'.

Users are advised to insert the mouthpiece and make mouth movements with it for three minutes a day.

To get the best results the instructions say 'to make vowel sounds out loud over and over again'.

And they suggest that you can do the exercises anywhere - 'when looking in the mirror or when you're in the bath'.


The designers advise that users insert the mouthpiece and make vowel sounds for three minutes each day. they say you can do it any where - 'from looking in the mirror to when you're in the bath'

By using the gadget users strengthen was are described as the '12 expression muscles'. The makers even claim that the mouth movements can eliminate wrinkle around the eyes

By carrying out the daily face workout, the manufacturers claim that a person strengthens what they describe as the '12 expression muscles'.

Japan Trend Shop even suggest that the mouth movements can eliminate wrinkles around the eyes.

The bizarre Kuwate Sukkiri Tongue Exerciser claims to use tongue motion to sculpt a person's face and eliminate flabby, sagging jowls

They say that the device works by providing the facial muscles with extra load, 'forcing everything to work a bit harder and resulting in more youthful, vibrant faces'.

The product is not alone in its oddness, with the Japanese company offering other bizarre contraptions that claim to help reduce sagging jowls and improve face shape.

The Kuwaete Sukkiri Tongue Exerciser is an 'anti-flab muscle mouthpiece' that works in a  similar way to the Face Slimmer.

By sticking your tongue in and out of the grapefruit-scented gadget, it works to 'fight sagging cheeks' and 'improve the faceline'.

Another, more sinister looking, face-slimming product on the website is the BB-Sports Bodymaker Face Slimmer Mask.

The product description admits it 'looks a little bit like the costume the baddie wears in a science fiction film (or the cool mask of a supple ninja!)'.

It supposedly works by creating a sauna on your face to tighten the cheeks and chin.

By heating up the skin on the face it 'boosts circulation' and in turn 'produces a sauna effect on the face, tightening your cheeks and chin as you sweat'.